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Search engine optimization (SEO)
The process of making visibility of a blog or website in the search engine is called SEO. When someone enters a keyword in the search engine then the crawler will check all the index keywords in the search engine then finally the crawler will rank the interactive and informative keywords in the search engine. SEO is the top tool of digital marketing which will rank a website or blog in the search engine and this will brings an organic traffics in the website or blog. As a digital marketer, you must use this tool to rank your website on the first page of the search engine.
Search engine optimization is a function in the computer which will look for the effective page or article in the index and then optimizes the page or the article in the search engine. Search engine optimization helps search engine to understand and to present content for the user.
There are two main things in the search engine index and crawler
Crawler: crawler is a function in the computer which provides information for the user related to the keyword which the user inserts in the search engine bar. The crawler find keywords in the search engine and finally it will bring the most effective article in ranking means to provide for the users.
Index: Indexes are the ranking keywords of the article or content in the search engine which is indexed by the Google webmaster tool, when the index of the keywords of the content is unique are effective the crawler will bring the keywords in ranking.
Which type of page or article optimizes by SEO
As SEO is a function in the computer which looks for the effective article or page which the user needs so it looks all the indexed pages and finally the crawler will bring the effective page in rank means that will come in the first page of the search engine. So it depends on the page and article or website how much it effective so you should write an effective content and should be effective and before doing so you must understand that how SEO works and how Google algorithms are working.
How the content should be
The crawler in the SEO ranks the effective and informative page or article in the search engine means it provides those effective and informative articles for the user. So you should write an effective and interesting content which the user needs, the next thing is that your content should be lengthy and the title of the content should be repeated 4 to 5% in the search engine. After that, you should also know how to make the crawler fool. The index is the food of the crawler so you must provide an effective index for the crawler.
How Google find your content
Google search console is the best tool which ensures Google about your content, to add the URL of your website or blog in the search engine property and to create a site map for your website, the site map will show Google about your website content. And search console will also index your content in the search engine.
